MARKETING FOR TRADIES · ROCKHAMPTON
MARKETING FOR TRADIES IN ROCKHAMPTON.
Lead-gen marketing for sparkies, plumbers, builders, landscapers and chippies across Rocky. Meta + Google ads built to bring in jobs, not Hipages tyre-kickers. Public pricing.
THE PROBLEM
YOUR PHONE RINGS LESS. THE LEADS YOU DO GET ARE PRICE-SHOPPERS.
Word-of-mouth used to be enough. The phone rang, you quoted, you booked the job. Now the phone rings less often and when it does, it's someone who's already got two other quotes and is shopping you on price. The good clients — the renos, the commercial work, the repeat custom — feel further apart than they used to.
Meanwhile you're paying Hipages or Service Seeking $30-50 per shared lead — same lead going to four other tradies in Park Avenue and Kawana, all racing to undercut each other. That's not lead generation. That's a reverse auction with you as the loser.
Real tradie marketing in Rocky is about getting in front of the homeowner BEFORE they've decided to ring three competitors. Showing up in their feed when they're scrolling. Showing up on Google when they search "electrician near me." Owning your own leads instead of renting other people's clicks.
WHAT'S INCLUDED
WHAT YOUR TRADE BUSINESS GETS.
Built for sole-trader sparkies and plumbers right through to multi-truck operations. We don't do all-rounder "web + social" packages for tradies — your job lives or dies on lead flow, so this is ads-led.
- Meta Ads with lead-form integration straight to your phone or CRM
- Google Ads for high-intent searches ("emergency plumber Rockhampton")
- Suburb-specific targeting — Berserker, Frenchville, Park Avenue, Kawana, Norman Gardens
- Google Business Profile optimisation so you rank for "[trade] near me"
- Lead qualification criteria so you stop wasting time on $200 weekend jobs
- Monthly cost-per-quoted-job report — the only metric that actually matters
TRADIE PRICING
PUBLIC. NO TRADIE PREMIUM.
Most Rocky agencies want a discovery call before they'll quote. Here's the number.
GROWTH
Sole trader or 1-2 truck operation. Meta + Google ads.
- 2 active campaigns (Meta + Google)
- Lead form integration → phone/email/CRM
- Suburb-specific targeting
- Google Business Profile management
- Fortnightly performance call
- You pay ad networks directly
PAY-PER-LEAD
Don't want a retainer? Pay only for filtered leads.
- From $50 per qualified lead
- No retainer required
- Minimum 20 leads/month
- Lead qualification + filtering
- Direct delivery to your phone or CRM
- Tracked via dedicated phone number
FULL-SERVICE
Multi-truck operation, multi-trade business or growing fast.
- Everything in Growth
- Custom website with quote-request form
- SEO for "[trade] Rockhampton" + suburbs
- Reviews-management automation
- Weekly strategy calls
- 24h priority response
All prices in AUD. Ad spend paid directly to Meta/Google — no markup. Pay-per-lead minimums apply.
REAL CLIENT · REAL NUMBERS
MY PLACE HAIR & BEAUTY · ROCKHAMPTON
104
Inbound DMs
$6.19
Avg cost per DM
$643
Total spend (~14 days)
We onboarded a Rockhampton hair salon (My Place Hair & Beauty) on the same Meta Ads playbook in April. First two weeks live: 104 inbound DMs at $6.19 each from $643 of ad spend. Same lead-form structure works for tradies — "book a quote" is exactly the kind of high-intent inbound DM Meta is built to generate, especially for renos and emergency callouts.
Margie left a 5-star Google review within month one.
WHY ROCKHAMPTON BUSINESSES PICK US
FAIR. LOCAL. STRAIGHT-TALKING.
PUBLIC PRICING
Most Rocky agencies want you to book a call before they'll even tell you the price. We publish ours. If it doesn't fit, no phone call required.
NO LOCK-IN
Month-to-month with 30 days' notice. We earn your business every month or you walk. No 12-month contracts, no exit fees.
ACTUALLY LOCAL
Based in Rockhampton. Not a Brisbane shopfront with a 4700 phone number. We know the suburbs, the foot traffic, and what plays in Rocky vs Yeppoon vs Gladstone.
ADS-FIRST FOCUS
We don't try to do everything. Meta and Google ads is our wheelhouse. The retainers either run ads or feed the ads. That's the focus.
QUESTIONS
FAQs.
How much does marketing for tradies cost in Rockhampton?
Growth retainer is $599/mo and covers most sole-trader and 1-2 truck operations. Pay-per-lead at $50 per qualified lead (20 lead minimum/mo) is an alternative if you'd rather pay per result than a retainer. Ad spend goes direct to Meta and Google — typically $30-60/day combined.
Will I get tyre-kickers like I do from Hipages?
No. We set qualification criteria upfront — postcode, job type, budget range — and filter leads against those before they hit your phone. The whole point is that you stop paying for shared leads and start owning your own pipeline.
Do you handle the ad spend or do I pay Google/Meta directly?
You pay Google and Meta directly from your own card. We never touch the ad budget — and we don't mark it up the 15-20% other Rocky agencies do. That alone usually saves $200-500/mo.
Do you do trade-specific Google Ads?
Yes. Google Ads is included on the Growth retainer alongside Meta. High-intent searches like "emergency plumber Rockhampton" and "electrician near me" are exactly where you want to be visible — and they convert significantly higher than social ads for trades.
Do I have to sign a contract?
Growth and Full-Service are month-to-month with 30 days' notice. No lock-in. Pay-per-lead has a 20-leads-per-month minimum but no time commitment beyond that.
Which suburbs do you cover?
We target every Rocky suburb — Berserker, Frenchville, Allenstown, The Range, Park Avenue, Wandal, Kawana, Norman Gardens — plus Gracemere, Mt Morgan, Yeppoon, Emu Park and the wider Capricorn Coast. We can also run Gladstone, Mackay and Emerald campaigns.
STOP RENTING LEADS. START OWNING THEM.
Want to size it up first? Punch your numbers into the lead-cost calculator below — average job value, close rate, target jobs — and see your max viable cost per lead. Then book a free 15-min call and we'll work through the details together.