MARKETING FOR TRADIES · ROCKHAMPTON
MARKETING FOR TRADIES IN ROCKHAMPTON.
Websites, social content and advertising for sparkies, plumbers, builders, landscapers and chippies across Rockhampton. We plan around the jobs and areas you service, with tracking agreed before launch.
THE PROBLEM
YOUR PHONE RINGS LESS. THE LEADS YOU DO GET ARE PRICE-SHOPPERS.
Word-of-mouth used to be enough. The phone rang, you quoted, you booked the job. Now the phone rings less often and when it does, it's someone who's already got two other quotes and is shopping you on price. The good clients, the renos, the commercial work, the repeat custom, feel further apart than they used to.
If you're paying for shared leads, the same enquiry can go to several other tradies at once, all racing to undercut each other. That's not really lead generation. That's a reverse auction.
Real tradie marketing in Rocky is about getting in front of the homeowner BEFORE they've decided to ring three competitors. Showing up in their feed when they're scrolling. Showing up on Google when they search "electrician near me." Owning your own leads instead of renting other people's clicks.
WHAT'S INCLUDED
WHAT YOUR TRADE BUSINESS GETS.
Choose support around your trade, service area and the work you want to quote. Fully managed Meta and Google Ads are included in Full-Service; the quote confirms tracking, forms and any integrations.
- Campaign planning around the trades, jobs and locations you service
- Full-Service: managed Meta and Google Ads, website and SEO
- Growth: social content, branded static creative and light ad management
- Quote-request forms and enquiry destinations agreed in your project scope
- Tracking that distinguishes enquiries, quotes and completed jobs
- Reviews of enquiry quality and campaign costs against your margins
TRADIE PRICING
PUBLIC. NO TRADIE PREMIUM.
Some agencies keep pricing off the page. Here's my number.
GROWTH
Consistent social content, with light ad management.
- Social media management (4 platforms)
- 20 posts per month
- Branded static ad creative
- Community engagement
- Light ad management (boosted posts & basic campaigns)
- Fortnightly strategy calls
- Priority support
FULL-SERVICE
Social, ads, your website and SEO managed together.
- Everything in Growth
- Your own branded approval dashboard
- Meta & Google ads, fully managed
- Custom website design & hosting
- SEO optimisation
- Full digital strategy & weekly calls
- Content photography direction
- You own your website code, copy and hosting, subject to payment and third-party licences
- Priority response
SIGNATURE
Full-Service with booking automation and video content.
- Everything in Full-Service
- AI DM & booking automation
- Monthly branded video reels
- Managed Meta & Google ads at scale
- Top-priority response
- Quarterly strategy intensive
- New interactive tools as available
All prices in AUD. Advertising spend is separate. Your quote confirms scope, content responsibilities and any additional costs. Retainers require 30 days of written cancellation notice.
FROM REAL WORK
TRADE WORK I’VE DONE: CALL CAMPO AND DOLETIN.
Call Campo is an owner-operated exterior cleaning business in Gladstone. Joel quotes from his phone between jobs, so the new site’s quote form creates the client and job straight in ServiceM8 with the photos attached. Each service and each area he covers has its own page, and every quote and call is tracked for Google Ads.
Doletin Mechanical is a workshop on Bridge Street in Berserker. Its site puts the services, hours and address before the booking form, and the form asks for the vehicle and the work needed, so the workshop can confirm with the details already in hand.
WHY ROCKHAMPTON BUSINESSES PICK US
FAIR. LOCAL. STRAIGHT-TALKING.
PUBLIC PRICING
Some agencies want you to book a call before they'll tell you the price. I publish mine. If it doesn't fit, no phone call required.
NO LOCK-IN
Month-to-month with 30 days' notice. We earn your business every month or you walk. No 12-month contracts, no exit fees.
ACTUALLY LOCAL
Based in Rockhampton. Not a Brisbane shopfront. I know Rocky's suburbs and what plays differently in Yeppoon and Gladstone.
ADS-FIRST FOCUS
I don't try to do everything. Meta and Google ads are my main focus, and the other services feed into them.
QUESTIONS
FAQs.
How much does marketing for tradies cost in Rockhampton?
Monthly packages start from A$599 for Growth, A$1,299 for Full-Service and A$1,999 for Signature. Growth includes social media and light ad management; Full-Service includes fully managed Meta and Google Ads, a website and SEO. Advertising spend is separate. Your quote confirms the scope and any additional costs. Retainers are month-to-month with 30 days of written cancellation notice.
Will I still get price-shoppers?
We agree the job types and service areas you want, then use the campaign and enquiry form to help customers assess whether you can help. We review enquiry quality with you. Advertising cannot guarantee that every enquiry becomes a suitable job.
Do you handle the ad spend or do I pay Google/Meta directly?
Advertising spend is paid separately to Meta or Google through your advertising account. Your quote confirms the management fee, account access and any other costs.
Do you do trade-specific Google Ads?
Yes. Full-Service includes managed Meta and Google Ads from A$1,299 per month. We choose search terms and targeting around your trade, jobs and service area. Advertising spend is separate; enquiry volume and cost vary.
Do I have to sign a contract?
Marketing retainers are month-to-month with 30 days of written cancellation notice under the published terms. One-off website projects have their own scope and payment terms.
Which suburbs do you cover?
I can target any Rocky suburb, Berserker, Frenchville, Allenstown, The Range, Park Avenue, Wandal, Kawana, Norman Gardens, plus Gracemere, Mt Morgan, Yeppoon, Emu Park and the wider Capricorn Coast. We can also run Gladstone, Mackay and Emerald campaigns.
STOP RENTING LEADS. START OWNING THEM.
Want to size it up first? Punch your numbers into the lead-cost calculator below, average job value, close rate, target jobs, and see your max viable cost per lead. Then book a free 15-min call and we'll work through the details together.