FULL-SERVICE DIGITAL MARKETING IN ROCKHAMPTON
Your entire digital presence, handled. Website, socials, content, ads, SEO: one person.
FROM REAL WORK
EVERY PIECE, ONE PERSON: TANO’S IN BERSERKER.
For Tano’s Italian Fresh Food I did the Google listing, the website, the printed menu, review cards, table tents and an NFC table tap page. The menu, FAQ and structured data all build from one menu file, so a price change updates the website, the menu page and the tap page together.
That’s the point of one person across everything: the pieces are built to work together, and nobody has to brief three suppliers when the weekly special changes.
THE PROBLEM
WHAT MANY ROCKHAMPTON BUSINESSES ARE DEALING WITH.
Juggling a web designer, a social media freelancer, a photographer, an SEO guy and whoever runs your ads is a part-time job in itself. They all blame each other when numbers dip, nothing talks to anything, and you end up project managing five vendors instead of running your business. The full-service package exists because that is exhausting and it leaks money everywhere.
WHY IT MATTERS
WHY FIXING THIS MATTERS.
- 01One person running it all means your website, socials, ads and SEO pull in the same direction.
- 02Strategy-first execution: no random tactics, no duplicate spend, no contradictory messaging.
- 03You get back the hours you currently lose coordinating vendors every week.
- 04Weekly strategy calls mean problems get picked up quickly.
- 05One invoice, one point of contact, one person accountable for the whole thing.
WHAT YOU GET
WHAT'S INCLUDED.
HOW IT WORKS
THE PROCESS.
STRATEGY INTENSIVE
We start with a deep-dive session. Goals, numbers, competitors, positioning. I build your 12-month roadmap before a single post goes live.
FOUNDATIONS
Website, Google Business Profile, tracking pixels and social accounts all set up or fixed first. No running ads on a broken foundation.
CONTENT ENGINE
Monthly content batch: photos, reels, graphics, captions. Ads creative built from the same shoots so everything is on-brand.
LAUNCH & OPTIMISE
Campaigns go live, posts go out, SEO work runs in the background. Weekly calls to shift things as the numbers come in.
SCALE
Once a channel is profitable, we scale it. Once the website is ranking, we build more pages. You compound the wins every month.
FULL-SERVICE TIER
FROM $1,299/MO
Monthly marketing support. Compare the published plans, with 30 days’ written cancellation notice under the terms. Advertising spend and any additional costs are agreed separately.
WHY WORK WITH ME
WHAT MAKES THIS DIFFERENT.
- One person, one team. You never get passed around
- Rockhampton local, with direct access to Michael every week
- Everything under one roof means every channel talks to every other
- Month-to-month, even at this tier, no 12-month lock-in
- You own every asset. Every domain, every account, every file
- If a channel is not pulling its weight, I will tell you and we reallocate
FURTHER READING
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FREQUENTLY ASKED
QUESTIONS I GET ASKED.
What is actually included for $1,299 a month?
Full social media management across 4 platforms, 20+ posts a month including reels, full content creation, Facebook and Google ad campaign management, local SEO, custom website design and hosting, full strategy and weekly calls. Ad spend is on top. Everything else is rolled in.
Is there a minimum contract?
No. Every package is month-to-month. I would rather you stay because the work is good than because a contract says you have to.
Who actually does the work?
I do. Michael Evans. You get me directly, not an account manager, not an offshore team, not an intern. I may bring in a specialist for specific jobs (like a specialist photographer), but I manage and deliver everything personally.
Can I start smaller and upgrade?
You can discuss moving between Growth, Full-Service and Signature as your needs change. We confirm the new scope, price and timing in writing.
What kind of businesses is this right for?
Established Rockhampton and CQ small businesses doing at least $250k a year who are serious about growth and tired of managing five different vendors. If you are a brand new side hustle, Full-Service is probably overkill. Discuss Growth or a standalone project instead.
What about ad spend? Is that extra?
Yes. My management fee is flat, but you pay Meta and Google directly for ad spend. I will help you set a budget that makes sense for your margins before we ever launch a campaign.
How is Michael Evans Media Full-Service different from hiring an in-house marketing manager?
A mid-level in-house marketer means a full salary plus super, leave and tools, and one person rarely does websites, video and ads at a specialist level. Full-Service covers a similar remit from $1,299 a month, with no leave, no super, no HR headaches.
Does Michael Evans Media work with e-commerce businesses?
Yes. Small-to-mid online stores selling physical products fit the Full-Service retainer nicely: ads, content, email and SEO all feed into the same pipeline. For massive catalogues with hundreds of SKUs I will refer you to a specialist Shopify agency instead.
What happens in the first 30 days of a Full-Service retainer?
Week one is the strategy intensive and account audit. Week two is fixing foundations: tracking pixels, Google Business Profile, social bios. Week three is the first content batch. Week four is campaign launch. By day 30 Michael Evans Media has you live on every channel with baseline numbers tracked.
READY TO GET STARTED?
LET'S TALK FULL-SERVICE DIGITAL MARKETING.
Free 30-minute strategy call. I'm a one-person business, so I take on a limited number of new clients at a time to do the work properly.
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