Local restaurant case study · Berserker, North Rockhampton
Setting up Tano’s for its new owners.
Chiara and Simone took over Tano’s, a wood-fired pizza takeaway on Berserker Street, in September 2026. The shop had a good name and a 4.7 star Google rating, but almost nothing online that told people how to order.
By Michael Evans · Updated
- Business
- Tano’s Italian Fresh Food
- Location
- Berserker, North Rockhampton
- Work
- Google listing, menu, website & table tap page
What customers can use now
Customers can view the menu, find the shop and call to order from the website. The table tap page brings those actions together with directions, a Google review link and private feedback. This records the delivered tools; new call, order or sales results need a separate measured reporting period.
Where it started
When the new owners came on board, the Google listing had no phone number, no opening hours, no website, no description and no menu. It had 89 reviews and none of them had a reply. The old website address had lapsed, and the previous owner’s Facebook was a personal profile, so there was no page to hand over.
People were still finding the shop on Google Maps and asking for directions, but there was no way to call it from the listing.
Google first, because that’s where people look
The shop’s new phone number, hours, description, photos and categories went onto the Google listing first, along with the full menu, item by item with prices. Every existing review got a reply, except the previous owner’s own. The printed menu was redesigned in the black and red of the shop’s real sign, and review cards and table tents with a QR code were made for the counter and tables.
A website that runs off the menu
tanospizza.com.au is built around the wood-fired oven from the logo, and it scrolls through the fire, the 24 to 48 hour biga dough and the menu. The menu, FAQ and structured data all build from one menu file, so when a price or the weekly special changes, the website, the menu page and the tap page all update together. The old tanostakeaway.com.au address was bought back and pointed at the new site.
A tap page on the tables
The shop is busy enough that the phone rings through service, so the tables needed to answer the simple questions without anyone asking. Customers tap their phone on an NFC tag, or scan the QR code on it, and get the menu with this week’s special, a call button, a Google review link, directions and a private feedback form that goes straight to Chiara and Simone. There’s no app to download, and regulars can save it to their home screen.
Taps, menu opens, calls and review clicks are counted from the first day. Loyalty stamps are being added once the owners pick the reward. Results will be added to this page once there’s a full month of numbers.
Shoot day
The shop had almost no photos of its own, so on Tuesday 6 October 2026 Kai from the MEM team and I went in with a drone and a phone. We shot the shopfront by day, at sunset and at night, then the pasta, pizza and the oven. The photos are for the Google listing, the website and the shop’s Reels.
What Chiara says
“Very reliable and I'll definitely recommend him to everyone.”
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