CASE STUDIES
LOCAL BUSINESSES. THE WORK BEHIND THEIR WEBSITES.
See what I built for local businesses, how the pages help their customers take the next step, and what the available campaign reporting shows. Earlier career work is listed separately below.
Hair & beauty · Rockhampton, QLD · Website & Meta Ads
MY PLACE HAIR & BEAUTY
A salon website and Meta messaging campaigns, with a historical snapshot of 104 conversations from A$643.66 in ad spend.
Mechanical workshop · Berserker, North Rockhampton · Website project
DOLETIN MECHANICAL
Service details, workshop photography and a booking request that collects the vehicle and job information.
Dog training · Rockhampton, QLD · Completed website project
THE CANINE TRAINING STANDARD
A completed website with program comparisons, real training photographs and a clear path to an assessment enquiry.
Handcrafted lanterns & florals · Australia · Shopify project
KAISHA LANTERNS & FLORALS
A custom Shopify storefront with collection navigation and product pages for a lantern and floral business.
Wood-fired pizza takeaway · Berserker, North Rockhampton · September 2026
TANO’S ITALIAN FRESH FOOD
An empty Google listing filled out for new owners, a new menu and website, and an NFC tap page on the tables.
Exterior cleaning · Gladstone, QLD · September 2026
CALL CAMPO EXTERIOR CLEANING
Off Wix and onto Next.js, with a quote form wired straight into ServiceM8
Real estate video · Rockhampton & Capricorn Coast · September 2026
LISTING FILMS FOR LOCAL AGENTS
A 51 second film for a beachfront listing in Rosslyn, made from the listing photos, in landscape and vertical.
EARLIER CAREER WORK
Brands Michael worked with before founding Michael Evans Media. Listed as experience, not as MEM client results.
Tourism & experiences · Yulara, NT · Prior role
ULURU CAMEL TOURS
Ran the social channels for a camel tour operator at Uluru
Premium real estate · International · Prior role
AYALA LAND INTERNATIONAL
Marketing partner work for the international sales arm of a major property developer
DTC athletic gear · DTC ecommerce · Prior role
VKTRY GEAR
Brand ambassador and content work for a US performance-insole brand