Client case study · Rockhampton, Queensland
My Place Hair & Beauty: website & Meta ads.
My Place Hair & Beauty is a salon on East Street in Rockhampton. The work covers a website for its hair and beauty services, alongside Meta campaigns that invited locals to message about specific treatments.
By Michael Evans · Updated
- Business
- My Place Hair & Beauty
- Location
- Rockhampton, Queensland
- Work
- Website design & Meta Ads
Give each service room to make sense
A salon visitor may be looking for a colour appointment, a haircut or a skin treatment. I separated the hair and beauty information so people can explore the service that brought them to the site. The navigation also includes the team, community, product catalogue and contact details.
The site uses salon imagery and work examples, with booking links alongside the service information. The address, hours and phone number are visible for people who would rather speak to the salon before choosing an appointment.
Separate the offers and the budgets
The original campaign snapshot covered Hair Foils and Microdermabrasion. Each had its own messaging campaign and budget, so the spend and conversations could be read separately. The campaigns used Meta’s messaging objective to start an enquiry in the inbox.
That makes the next step a conversation about a treatment, availability or booking. A conversation still needs a reply and a confirmed appointment. It should be counted separately from a booking or a sale.
Website work and ad results are different evidence
The screenshot above shows the delivered website. It is a design example, not an advertising report. The figures below come from the case study’s previously published April 2026 campaign reporting and cover the early advertising work.
The website gives customers a place to check the salon, services and booking options. These campaign figures do not isolate the website’s effect or demonstrate a change in organic Google rankings.
Historical reporting · April 2026 case study
104 messaging conversations from A$643.66 in ad spend.
These are the figures from My Place’s first month, April 2026. The combined cost was A$6.19 per messaging conversation. The underlying Ads Manager export is not included here, so these are historical reported figures, not a current campaign reading.
| Campaign | Conversations | Ad spend | Cost per conversation |
|---|---|---|---|
| Hair Foils | 62 | A$343.81 | A$5.55 |
| Microdermabrasion | 42 | A$299.85 | A$7.14 |
| Combined | 104 | A$643.66 | A$6.19 |
In the same month My Place recorded 44 bookings, including 40 new clients, worth A$6,773 in tracked bookings. Against the A$299 month-one retainer that is about 22.7 times. Against the A$643.66 ad spend it is about 10.5 times. Those are booking values, not profit, and there is no joined record here to establish which of the 104 conversations became those bookings.
Ad spend is the amount paid to Meta and excludes management fees. Cost per conversation is ad spend divided by conversations, not cost per booking or return on investment. Results depend on the offer, audience, budget and follow-up. They are not a forecast for another salon.
What Margie said
“We cannot recommend Michael highly enough!
He manages all of My Place Hair & Beauty’s social media and marketing and created our beautiful website. Michael took the time to understand our salon, story, team and values, bringing creativity, professionalism, reliability and fresh ideas to everything he does.
His support has strengthened our online presence, showcased our services and achievements, and helped us connect with more people in our community. If you need help with social media, marketing or a website, follow Michael and get in touch—you won’t be disappointed!”
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