SOCIAL MEDIA MANAGEMENT IN ROCKHAMPTON
Show up consistently. Sound like you. Stop winging it.
THE PROBLEM
WHAT MOST ROCKHAMPTON BUSINESSES ARE DEALING WITH.
Most Rockhampton business owners I speak to have a Facebook page that has not been touched in six weeks and an Instagram account that still has last Christmas's opening hours in the bio. It is not that they do not care. It is that posting consistently while running an actual business is brutal. Every month you ghost your socials is a month your competitor fills that silence.
WHY IT MATTERS
WHY FIXING THIS MOVES THE NUMBERS.
- 01Locals check your Instagram and Facebook before they call you — if the last post is from February they quietly move on.
- 02Consistent posting builds the trust that turns followers into paying customers, not just scroll fodder.
- 03A live feed gives Google and Meta signals that your business is actually trading, which helps your local rankings.
- 04Every week without content is a week your best competitor is eating your share of voice.
- 05Your phone should not ring less because your social media makes you look closed.
WHAT YOU GET
WHAT'S INCLUDED.
HOW IT WORKS
THE PROCESS.
KICK-OFF CALL
Free 30-minute call where I ask about your business, customers, what has worked and what has flopped. No sales pitch.
STRATEGY & VOICE
I build a content strategy, nail down your voice and lock in the platforms that make sense for your customers — not all of them.
CONTENT PRODUCTION
Graphics, photos, reels and captions produced monthly. You see everything in a shared calendar before it goes live.
PUBLISH & ENGAGE
I schedule, post, reply to DMs and comments, and keep your community warm while you run the business.
REPORT & REFINE
Monthly report on what is working, what is not and what we are changing. No vanity metrics, just what moved the needle.
STARTER TIER
FROM $299/MO
Month-to-month, no lock-in contracts. See the full pricing breakdown and compare tiers on the main pricing section.
WHY WORK WITH ME
WHAT MAKES THIS DIFFERENT.
- Rockhampton based — I know your market, your competitors and your customers
- You deal direct with me, Michael. No account managers, no overseas team
- Month-to-month — no 12-month lock-ins like the big agencies
- Public pricing — most Rocky agencies hide theirs behind a discovery call
- Real client proof — My Place Hair & Beauty pulled 104 inbound DMs from $643 in their first two weeks of Meta Ads with us (see /case-studies/my-place-hair-beauty)
- Plain-English reporting you can actually read in five minutes
- I will tell you when a platform is a waste of money, even if it costs me a tier
FURTHER READING
RELATED FROM THE BLOG.
Social Media Management in Rockhampton: What to Actually Expect
If you are paying $600 a month for 'social media management' and your phone is not ringing any more than it was a year ago, that is not a marketing expense. That is a leak. Here is what real social media management looks like, what it should cost in Rockhampton, and how to stop paying for the wrong thing.
5 Rockhampton Businesses Crushing Instagram (And What You Can Steal)
A dead Instagram feed is not neutral. It quietly tells every new customer that the business is either closed, coasting, or not really there. Here are five things the Rockhampton accounts that are actually winning do differently, and how to steal every one of them this week.
FREQUENTLY ASKED
QUESTIONS I GET ASKED.
How many posts do I get each month?
Starter is 8 posts per month across 2 platforms. Growth is 20 posts across 4 platforms including reels. Full-Service includes everything plus photography direction and weekly calls. Posting cadence is set around what your audience actually engages with, not an arbitrary quota.
Do I need to be on every platform?
No — and most Rockhampton small businesses waste time trying to be. I will tell you straight up which platforms your customers actually use and we focus there. Usually that is Facebook and Instagram, sometimes TikTok, rarely anything else.
Am I locked into a contract?
No. Every package is month-to-month. If I am not earning my fee, you cancel — no 30-day exit clauses, no penalty.
Will I get to approve posts before they go live?
Yes. You see the full monthly content calendar before anything is scheduled. You can tweak captions, swap photos or kill a post entirely. Once you approve it, I post it on time.
How quickly will I see results?
Real engagement growth usually kicks in around month two or three as the algorithm warms up to your consistency. Enquiries and DMs often come sooner. I am not going to promise viral numbers — I will promise you a social presence that actually looks alive.
Do you handle responding to comments and messages?
On the Growth tier and above, yes — I monitor DMs and comments during business hours and respond in your voice. On Starter, I hand responses back to you daily with suggested replies.
Can Michael Evans Media just run my Instagram, not Facebook?
Yes. The Starter tier covers any 2 platforms you pick, so if your customers only live on Instagram, that is where I focus. I will not sell you Facebook posts you do not need.
What happens to my social accounts if I stop working with Michael Evans Media?
The accounts stay yours. I work inside your business accounts from day one — I never create a new account I control. When you leave, I hand back any scheduling tool logins and walk away. You lose nothing.
How is this different from hiring a freelance social media manager?
Michael Evans Media is a one-operator studio, so in a sense I am the freelance social media manager — but you also get a written strategy, branded content creation, and the option to add website, ads and SEO under the same roof as you grow. No handoffs when things get bigger.
READY TO GET STARTED?
LET'S TALK SOCIAL MEDIA MANAGEMENT.
Free 30-minute strategy call. I only take on a handful of new clients a month so I can do the work properly — get in quick if you want a spot.
OTHER SERVICES
MORE WAYS I CAN HELP.
WEBSITE DESIGN & BUILD
Fast, mobile-first websites built to bring in leads, not just sit there looking pretty.
CONTENT CREATION
Reels, photos and captions that stop the scroll and sound like you.
AD CAMPAIGN MANAGEMENT
Meta and Google ads that actually turn a profit — not just spend your budget.