SOCIAL MEDIA MARKETING IN ROCKHAMPTON
Show up consistently. Sound like you. Stop winging it.
Want paid reach on top of your posts? See Facebook and Instagram ads management in Rockhampton for campaigns that send locals to Messenger, a form or your phone.
The My Place Hair & Beauty case study documents a Rockhampton salon’s website and Meta advertising work, with the reporting periods explained alongside its historical results.
THE PROBLEM
WHAT MANY ROCKHAMPTON BUSINESSES ARE DEALING WITH.
Plenty of Rockhampton business owners I speak to have a Facebook page that has not been touched in six weeks and an Instagram account that still has last Christmas's opening hours in the bio. It is not that they do not care. It is that posting consistently while running an actual business is brutal. Every month you ghost your socials is a month your competitor fills that silence.
WHY IT MATTERS
WHY FIXING THIS MATTERS.
- 01Locals check your Instagram and Facebook before they call you. If the last post is from February they quietly move on.
- 02Consistent posting builds the trust that turns followers into paying customers, not just scroll fodder.
- 03An up-to-date feed helps customers see your current work, offers and contact options.
- 04Every week without content is a week your best competitor is eating your share of voice.
- 05Your phone should not ring less because your social media makes you look closed.
WHAT YOU GET
WHAT'S INCLUDED.
HOW IT WORKS
THE PROCESS.
KICK-OFF CALL
Free 30-minute call where I ask about your business, customers, what has worked and what has flopped. No sales pitch.
STRATEGY & VOICE
I build a content strategy, nail down your voice and lock in the platforms that make sense for your customers, not all of them.
CONTENT PRODUCTION
Agreed graphics, photos and captions produced monthly. Video work depends on your package and quote. You see the content before it goes live.
PUBLISH & ENGAGE
I schedule, post, reply to DMs and comments, and keep your community warm while you run the business.
REPORT & REFINE
Monthly report on what is working, what is not and what we are changing. No vanity metrics, just what moved the needle.
GROWTH TIER
FROM $599/MO
Monthly marketing support. Compare the published plans, with 30 days’ written cancellation notice under the terms. Advertising spend and any additional costs are agreed separately.
WHY WORK WITH ME
WHAT MAKES THIS DIFFERENT.
- Rockhampton based. I know your market, your competitors and your customers
- You deal direct with me, Michael. No account managers, no overseas team
- Month-to-month retainers with 30 days written notice.
- Published starting prices; your quote confirms the scope and costs.
- My Place Hair & Beauty: delivered website and historical April 2026 campaign figures. Conversations and bookings are different measures; see the case study for reporting limits (/case-studies/my-place-hair-beauty).
- Plain-English reporting you can actually read in five minutes
- I will tell you when a platform is a waste of money, even if it costs me a tier
FURTHER READING
RELATED FROM THE BLOG.
Social Media Management in Rockhampton: What to Actually Expect
If you are paying $600 a month for 'social media management' and your phone is not ringing any more than it was a year ago, that is not a marketing expense. That is a leak. Here is what real social media management looks like, what it should cost in Rockhampton, and how to stop paying for the wrong thing.
5 Instagram Habits Rockhampton Businesses Can Copy
A dead Instagram feed is not neutral. It quietly tells every new customer that the business is either closed, coasting, or not really there. Here are five habits that tend to separate active local accounts from dead ones, and how to copy every one of them this week.
FREQUENTLY ASKED
QUESTIONS I GET ASKED.
How many posts do I get each month?
Growth includes 20 posts per month across four platforms. Full-Service adds the work listed in that package. Signature includes monthly branded video reels. We agree the platform mix, content format and schedule before work starts.
Do I need to be on every platform?
No, and most Rockhampton small businesses waste time trying to be. I will tell you straight up which platforms your customers actually use and we focus there. Usually that is Facebook and Instagram, sometimes TikTok, rarely anything else.
Am I locked into a contract?
Marketing retainers are month-to-month with 30 days of written cancellation notice under the published terms. One-off projects have their own agreed scope and payment terms.
Will I get to approve posts before they go live?
Yes. You see the full monthly content calendar before anything is scheduled. You can tweak captions, swap photos or kill a post entirely. Once you approve it, I post it on time.
How quickly will I see results?
Real engagement growth usually kicks in around month two or three as the algorithm warms up to your consistency. Enquiries and DMs often come sooner. I am not going to promise viral numbers. I will promise you a social presence that actually looks alive.
Do you handle responding to comments and messages?
Growth includes community engagement. Your quote confirms channels, business hours and which customer questions Michael can answer on your behalf. Booking, pricing and service decisions stay with your business unless agreed otherwise.
Can Michael Evans Media just run my Instagram, not Facebook?
Yes. Every plan covers the platforms you actually pick, so if your customers only live on Instagram, that is where I focus. I will not sell you Facebook posts you do not need.
What happens to my social accounts if I stop working with Michael Evans Media?
The accounts stay yours. I work inside your business accounts from day one. I never create a new account I control. When you leave, I hand back any scheduling tool logins and walk away. You lose nothing.
How is this different from hiring a freelance social media manager?
Michael Evans Media is a one-operator studio, so in a sense I am the freelance social media manager, but you also get a written strategy, branded content creation, and the option to add website, ads and SEO under the same roof as you grow. No handoffs when things get bigger.
READY TO GET STARTED?
LET'S TALK SOCIAL MEDIA MANAGEMENT.
Free 30-minute strategy call. I'm a one-person business, so I take on a limited number of new clients at a time to do the work properly.
OTHER SERVICES
MORE WAYS I CAN HELP.
WEBSITE DESIGN & BUILD
Fast, mobile-first websites built to bring in leads, not just sit there looking pretty.
CONTENT CREATION
Reels, photos and captions that stop the scroll and sound like you.
GOOGLE ADS MANAGEMENT
Google Ads management for Rockhampton businesses, including older accounts still called AdWords. I set up and run Search campaigns, track calls and form enquiries, and add Meta ads alongside them when they suit your offer.