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WHAT IS A LEAD ACTUALLY WORTH TO YOUR TRADE BUSINESS?
Most tradies are spending too much, too little, or not measuring at all. Punch in your numbers below to see your max viable cost per lead, the right monthly ad budget, and the math behind it.
YOUR NUMBERS
$800
Roughly what does the average job invoice come to?
$100$50,000
40%
Out of every 100 leads, how many become paying jobs?
5%90%
35%
After materials, labour costs and overheads — what % of the invoice is profit?
5%80%
15
How many new jobs from ads do you want each month?
1200
$50
What CPL are you currently paying or planning to pay? Adjust to see when the maths breaks.
$5$500
Numbers are estimates based on your inputs. Real costs depend on competition, quality of creative, and how fast you respond to leads. Use this as a sanity check, not a guarantee.