MARKETING FOR HAIR SALONS · ROCKHAMPTON
MARKETING FOR HAIR SALONS IN ROCKHAMPTON.
We run the Meta Ads, manage the Instagram, and fill the chair. Live Rockhampton salon client booking 100+ inbound DMs from $50/day in ad spend. Same playbook works for yours.
THE PROBLEM
POSTING BETWEEN CLIENTS. HOPING BOOKINGS FOLLOW. THEY'RE NOT.
You're posting between clients. A reel here, a story there. The page looks fine. Followers creep up. But the chair sits empty more days than it should — and you can feel the difference between "the algorithm shared my reel" and "a new client just walked in for foils."
Worse, your competitors in Berserker, Frenchville and Allenstown are running ads. The salon two streets over is showing up in every local mum's feed with a $99 first-time-client deal. Yours isn't. They're not necessarily better than you — they're just visible in the moment people are deciding where to book.
Marketing for a hair salon isn't about more posting. It's about putting the right offer, in front of the right Rockhampton local, at the moment they're choosing where to spend their next $200. That's a paid-ads game with an inbox-management chaser. Not a content-treadmill game.
WHAT'S INCLUDED
WHAT YOUR SALON ACTUALLY GETS.
Built specifically for hair, beauty, nails, brows and skincare salons in Rockhampton and the Capricorn Coast. Pricing matches our standard tiers — no "salon premium".
- Two Meta Ads campaigns — one per service line (e.g. Foils + Brows, or Color + Microdermabrasion)
- Click-to-Messenger objective so DMs land directly in your Instagram inbox
- Audience targeting locked to Rocky + 30km radius (Yeppoon, Gracemere, Mt Morgan)
- 8-20 social posts per month — content that books, not content that fills
- Monthly creative refresh so ads don't fatigue (huge for visual industries)
- Inbox management coaching so first-5-minute response times become standard
SALON PRICING
PUBLIC. NO SALON PREMIUM.
Most Rocky agencies want a discovery call before they'll quote. Here's the number.
STARTER
Just starting out or first salon. 2 platforms, 8 posts.
- Social media management (2 platforms)
- 8 posts per month
- Basic content creation
- Monthly performance report
- Email support
GROWTH
The sweet spot for most established Rocky salons. Add ads.
- Social media (4 platforms, 20 posts)
- Reels & video content
- Community engagement
- 2 active Meta Ads campaigns
- Fortnightly strategy calls
- Priority support
FULL-SERVICE
Salon group, multi-location or rapid growth.
- Everything in Growth
- Custom website design + booking integration
- SEO for "hair salon Rockhampton" + suburbs
- Brand photography direction
- Weekly strategy calls
- 24h priority response
All prices in AUD. Ad spend paid directly to Meta — no markup.
REAL CLIENT · REAL NUMBERS
MY PLACE HAIR & BEAUTY · ROCKHAMPTON
104
Inbound DMs
$6.19
Avg cost per DM
$643
Total spend (~14 days)
My Place Hair & Beauty in Rocky onboarded with us in April 2026 on the $299 Starter plus their own ad spend. First two weeks live: 104 inbound DMs at an average $6.19 each across two campaigns (Hair Foils + Microdermabrasion) on $50/day combined budget. Margie left a 5-star Google review inside the first month — before optimisation had even fully kicked in.
Margie left a 5-star Google review within month one.
WHY ROCKHAMPTON BUSINESSES PICK US
FAIR. LOCAL. STRAIGHT-TALKING.
PUBLIC PRICING
Most Rocky agencies want you to book a call before they'll even tell you the price. We publish ours. If it doesn't fit, no phone call required.
NO LOCK-IN
Month-to-month with 30 days' notice. We earn your business every month or you walk. No 12-month contracts, no exit fees.
ACTUALLY LOCAL
Based in Rockhampton. Not a Brisbane shopfront with a 4700 phone number. We know the suburbs, the foot traffic, and what plays in Rocky vs Yeppoon vs Gladstone.
ADS-FIRST FOCUS
We don't try to do everything. Meta and Google ads is our wheelhouse. The retainers either run ads or feed the ads. That's the focus.
QUESTIONS
FAQs.
How much does marketing for a hair salon cost in Rockhampton?
Our Starter retainer is $299/mo and is plenty for a small salon just starting out. Most established Rocky salons land on Growth at $599/mo so they can run ads alongside the social management. Ad spend goes direct to Meta — typically $30-50/day works for a single salon, scaling from there.
How quickly will I see new bookings?
First inbound DMs usually within 24-48 hours of ads going live. Bookings depend on your inbox response time — salons that reply within 5 minutes convert 3-4× more than ones that reply same-day. We coach the inbox-management piece because it's where most salons leak revenue.
Do you handle the ad spend or do I pay Meta directly?
You pay Meta directly from your own card inside your own Business Manager. We never touch the spend — and we don't mark it up the 15-20% that other Rocky agencies do.
Do I need a website or can we just run ads to Instagram?
Click-to-Messenger campaigns send DMs straight to your Instagram or Messenger inbox — no website required. If you've got an online booking system (Fresha, Timely, Booker), we'll wire ads directly into the booking flow on Growth and above.
Is there a contract or can I cancel any time?
Month-to-month with 30 days' notice. No lock-in. We earn your business every month. The only exception is the Performance Partnership ($997/mo + 20% rev) which has a 3-month minimum because the optimisation cycle needs that long to prove out.
Do you work with salons outside Rockhampton?
Yes — we work with salons across Yeppoon, Gracemere, Mt Morgan, Emu Park and the Capricorn Coast in person, and Gladstone, Mackay, Emerald and Australia-wide remotely.
FILL THE CHAIR. NOT THE FEED.
Stop overpaying for vague retainers that just "do social." Free 15-minute call — we'll tell you honestly whether Meta Ads will move the needle for your salon.