MARKETING FOR HAIR SALONS · ROCKHAMPTON
MARKETING FOR HAIR SALONS IN ROCKHAMPTON.
Social media, websites and advertising for hair and beauty salons in Rockhampton. Work directly with Michael, with published prices and a scope that fits your services and appointment capacity.
THE PROBLEM
POSTING BETWEEN CLIENTS. HOPING BOOKINGS FOLLOW. THEY'RE NOT.
You're posting between clients. A reel here, a story there. The page looks fine. Followers creep up. But the chair sits empty more days than it should, and you can feel the difference between "the algorithm shared my reel" and "a new client just walked in for foils."
Worse, some of your competitors are running ads. A salon nearby may be showing up in local feeds with a first-time-client deal while yours isn't. They're not necessarily better than you, they're just visible in the moment people are deciding where to book.
Marketing for a hair salon isn't about more posting. It's about putting the right offer, in front of the right Rockhampton local, at the moment they're choosing where to spend their next $200. That's a paid-ads game with an inbox-management chaser. Not a content-treadmill game.
WHAT'S INCLUDED
WHAT YOUR SALON ACTUALLY GETS.
Built specifically for hair, beauty, nails, brows and skincare salons in Rockhampton and the Capricorn Coast. Pricing matches our standard tiers, no "salon premium".
- A content plan built around your services, offers and appointment capacity
- Growth: 20 social posts per month across four platforms
- Growth: branded static ad creative, community engagement and light ads
- Full-Service: fully managed Meta and Google Ads, website and SEO
- Signature: monthly branded video reels and booking automation
- Content responsibilities, campaign scope and booking links agreed in your quote
SALON PRICING
PUBLIC. NO SALON PREMIUM.
Some agencies keep pricing off the page. Here's my number.
GROWTH
Consistent social content, with light ad management.
- Social media management (4 platforms)
- 20 posts per month
- Branded static ad creative
- Community engagement
- Light ad management (boosted posts & basic campaigns)
- Fortnightly strategy calls
- Priority support
FULL-SERVICE
Social, ads, your website and SEO managed together.
- Everything in Growth
- Your own branded approval dashboard
- Meta & Google ads, fully managed
- Custom website design & hosting
- SEO optimisation
- Full digital strategy & weekly calls
- Content photography direction
- You own your website code, copy and hosting, subject to payment and third-party licences
- Priority response
SIGNATURE
Full-Service with booking automation and video content.
- Everything in Full-Service
- AI DM & booking automation
- Monthly branded video reels
- Managed Meta & Google ads at scale
- Top-priority response
- Quarterly strategy intensive
- New interactive tools as available
All prices in AUD. Advertising spend is separate. Your quote confirms scope, content responsibilities and any additional costs. Retainers require 30 days of written cancellation notice.
FROM REAL WORK
A SALON SITE BUILT AROUND HOW PEOPLE BOOK.
For My Place Hair & Beauty I separated the hair and beauty information, so someone looking for colour, a haircut or a skin treatment lands on the service that brought them there, with booking links, hours and the phone number beside it.
The Meta ads ran as two messaging campaigns, Hair Foils and Microdermabrasion, each with its own budget, so the salon could see what each treatment cost to promote. The April 2026 figures are below.
HISTORICAL CASE STUDY · APRIL 2026
MY PLACE HAIR & BEAUTY · ROCKHAMPTON
104
Reported conversations
$6.19
Reported cost per conversation (AUD)
April 2026
Historical reporting period
The My Place Hair & Beauty case study describes website and advertising work for a Rockhampton salon. Its April 2026 figures are historical, with messaging conversations reported separately from bookings. The original campaign export is not included. Read the linked case study for the reporting limits and delivered work.
Read the full case study →WHY ROCKHAMPTON BUSINESSES PICK US
FAIR. LOCAL. STRAIGHT-TALKING.
PUBLIC PRICING
Some agencies want you to book a call before they'll tell you the price. I publish mine. If it doesn't fit, no phone call required.
NO LOCK-IN
Month-to-month with 30 days' notice. We earn your business every month or you walk. No 12-month contracts, no exit fees.
ACTUALLY LOCAL
Based in Rockhampton. Not a Brisbane shopfront. I know Rocky's suburbs and what plays differently in Yeppoon and Gladstone.
ADS-FIRST FOCUS
I don't try to do everything. Meta and Google ads are my main focus, and the other services feed into them.
QUESTIONS
FAQs.
How much does marketing for a hair salon cost in Rockhampton?
Monthly packages start from A$599 for Growth, A$1,299 for Full-Service and A$1,999 for Signature. Growth includes social media and light ad management; Full-Service includes fully managed Meta and Google Ads, a website and SEO. Advertising spend is separate. Your quote confirms the scope and any additional costs. Retainers are month-to-month with 30 days of written cancellation notice.
How quickly will I see new bookings?
Timing depends on the offer, budget, campaign and how enquiries are handled. We agree tracking before launch, report enquiries separately from confirmed bookings and review results with you.
Do you handle the ad spend or do I pay Meta directly?
Advertising spend is paid separately to Meta or Google through your advertising account. Your quote confirms the management fee, account access and any other costs.
Do I need a website or can we just run ads to Instagram?
Message campaigns can send enquiries to Instagram or Messenger without a website. A website or booking system may suit a different campaign. We agree the destination, booking links and any integration work in your quote.
Is there a contract or can I cancel any time?
Marketing retainers are month-to-month with 30 days of written cancellation notice under the published terms. One-off website projects have their own scope and payment terms.
Do you work with salons outside Rockhampton?
Yes. I can work with salons across Yeppoon, Gracemere, Mt Morgan, Emu Park and the Capricorn Coast in person, and Gladstone, Mackay, Emerald and Australia-wide remotely.
FILL THE CHAIR. NOT THE FEED.
Stop overpaying for vague retainers that just "do social." Free 15-minute call, we'll tell you honestly whether Meta Ads will move the needle for your salon.