MARKETING FOR CAFES · ROCKHAMPTON
MARKETING FOR CAFES IN ROCKHAMPTON.
Instagram-led marketing for Rocky cafes — content that makes people screenshot the brunch menu and book a table. Public pricing. No lock-in.
THE PROBLEM
GREAT FOOD. EMPTY TABLES. NOT A FOOD PROBLEM.
You're plating up coffee that beats anything in Brisbane and a brunch menu people would line up for in Melbourne. But on a Tuesday at 10am the tables are half-empty. Tradies grab takeaway and leave. The dine-in regulars are loyal but few. The new locals in The Range and Norman Gardens haven't even heard of you yet.
Meanwhile your Instagram has 800 followers, half of them other cafe owners, and your last reel got 47 views. The food photography is your phone in fluorescent light. The captions read like a menu. People aren't engaging because there's nothing to engage with.
Cafe marketing isn't about more food posts. It's about making your cafe look like the cafe Rocky locals would screenshot, send to a friend, and Sunday-morning-text "meet me there at 10?" about. That's a content + ads game with a side of Google Maps optimisation — not a Hail-Mary post-and-pray approach.
WHAT'S INCLUDED
WHAT YOUR CAFE ACTUALLY GETS.
Built for independent cafes, brunch spots and small-batch coffee roasters in Rockhampton. Pricing is the same as our standard tiers — no "hospitality premium".
- Monthly food + venue photography session (in-person, on-site)
- 12-20 social posts/month including reels of the dishes that move
- Meta Ads pushing Saturday brunch / Friday night / event days
- Google Business Profile optimisation so you turn up in "cafe near me" searches
- Reviews-management nudges so happy regulars actually leave 5-stars
- Audience targeting locked to Rocky CBD, The Range, Wandal, Berserker
CAFE PRICING
PUBLIC. NO HOSPITALITY PREMIUM.
Most Rocky agencies want a discovery call before they'll quote. Here's the number.
STARTER
Single cafe, 2 platforms, 8 quality posts a month.
- Social media (2 platforms)
- 8 posts per month
- Basic content creation
- Monthly performance report
- Email support
GROWTH
Most established cafes — adds reels + Meta Ads.
- Social media (4 platforms, 20 posts)
- Reels + food photography monthly
- Community engagement
- 2 active Meta Ads campaigns
- Fortnightly strategy calls
- Priority support
FULL-SERVICE
Multi-venue, events business, or growth-stage operator.
- Everything in Growth
- Custom website with online ordering
- SEO for "cafe Rockhampton" + suburbs
- Brand photography + video direction
- Weekly strategy calls
- 24h priority response
All prices in AUD. Ad spend paid directly to Meta — no markup.
REAL CLIENT · REAL NUMBERS
MY PLACE HAIR & BEAUTY · ROCKHAMPTON
104
Inbound DMs
$6.19
Avg cost per DM
$643
Total spend (~14 days)
We onboarded a Rockhampton hair salon (My Place Hair & Beauty) on the same playbook in April. First two weeks: 104 inbound DMs at $6.19 each from $643 of Meta Ads. Same Click-to-Messenger structure works for cafes — "booking a table for Sunday brunch" is exactly the kind of high-intent inbound DM Meta is brilliant at generating.
Margie left a 5-star Google review within month one.
WHY ROCKHAMPTON BUSINESSES PICK US
FAIR. LOCAL. STRAIGHT-TALKING.
PUBLIC PRICING
Most Rocky agencies want you to book a call before they'll even tell you the price. We publish ours. If it doesn't fit, no phone call required.
NO LOCK-IN
Month-to-month with 30 days' notice. We earn your business every month or you walk. No 12-month contracts, no exit fees.
ACTUALLY LOCAL
Based in Rockhampton. Not a Brisbane shopfront with a 4700 phone number. We know the suburbs, the foot traffic, and what plays in Rocky vs Yeppoon vs Gladstone.
ADS-FIRST FOCUS
We don't try to do everything. Meta and Google ads is our wheelhouse. The retainers either run ads or feed the ads. That's the focus.
QUESTIONS
FAQs.
How much does cafe marketing cost in Rockhampton?
Starter at $299/mo covers a single cafe with 2 social platforms and basic content. Most established Rocky cafes land on Growth at $599/mo so they can run Meta Ads alongside the social management. Ad spend goes directly to Meta — typical cafe budgets are $20-40/day.
Do you take the photos yourself or do I have to supply them?
We shoot in person on the Growth and Full-Service tiers — monthly food + venue photography session at your cafe. You don't supply anything. On Starter we work with what you've got and coach you on phone-camera shots that don't look phone-camera.
How quickly will I see more bums on seats?
Foot traffic is harder to attribute than online sales but most cafes notice the Saturday-morning lift within 2-3 weeks of the ads going live. Google Business Profile optimisation usually pulls in a measurable bump in "cafe near me" searches inside the first month.
Can you help with events — trivia nights, live music, brunch specials?
Yes. Event marketing is one of the highest-ROI things a cafe can do. Growth and Full-Service tiers include event-specific Meta Ads runs (typically 7-14 day campaigns) for trivia, live music, themed brunches and seasonal specials.
Do you require a contract or can I cancel?
Month-to-month with 30 days' notice. No lock-in. Cafes have notoriously thin margins — we're not interested in trapping you in a 12-month deal that doesn't pay back.
Do you work with cafes outside central Rocky?
Yes — Yeppoon and the Capricorn Coast in person, plus Gladstone, Emerald and Mackay remotely. The Capricorn Coast is a particularly good fit because of the holiday-tourist traffic component.
MAKE THE TABLES FILL THEMSELVES.
Free 15-minute call. We'll look at your current cafe marketing and tell you honestly whether ads + better content will pay for themselves — or whether something else needs fixing first.