MARKETING FOR CAFES · ROCKHAMPTON
MARKETING FOR CAFES IN ROCKHAMPTON.
Instagram-led marketing for Rocky cafes, content that makes people screenshot the brunch menu and book a table. Public pricing. No lock-in.
THE PROBLEM
GREAT FOOD. EMPTY TABLES. NOT A FOOD PROBLEM.
You might be plating up great coffee and a brunch menu people would line up for. But on a Tuesday at 10am the tables are half-empty. Tradies grab takeaway and leave. The dine-in regulars are loyal but few. The new locals in The Range and Norman Gardens may not have heard of you yet.
Meanwhile, if your Instagram is mostly other cafe owners, your reels get a few dozen views and the food photos are shot on a phone under fluorescent light, people aren't engaging because there's not much to engage with.
Cafe marketing isn't about more food posts. It's about making your cafe look like the cafe Rocky locals would screenshot, send to a friend, and Sunday-morning-text "meet me there at 10?" about. That's a content + ads game with a side of Google Maps optimisation, not a Hail-Mary post-and-pray approach.
WHAT'S INCLUDED
WHAT YOUR CAFE ACTUALLY GETS.
Built for independent cafes, brunch spots and small-batch coffee roasters in Rockhampton. Pricing is the same as our standard tiers, no "hospitality premium".
- A content plan around your menu, hours, events and seasonal offers
- Growth: 20 social posts per month across four platforms
- Growth: branded static ad creative, community engagement and light ads
- Full-Service: fully managed Meta and Google Ads, website, SEO and photography direction
- Signature: monthly branded video reels and booking automation
- Photography, online ordering and any additional integrations agreed in your quote
CAFE PRICING
PUBLIC. NO HOSPITALITY PREMIUM.
Some agencies keep pricing off the page. Here's my number.
GROWTH
Consistent social content, with light ad management.
- Social media management (4 platforms)
- 20 posts per month
- Branded static ad creative
- Community engagement
- Light ad management (boosted posts & basic campaigns)
- Fortnightly strategy calls
- Priority support
FULL-SERVICE
Social, ads, your website and SEO managed together.
- Everything in Growth
- Your own branded approval dashboard
- Meta & Google ads, fully managed
- Custom website design & hosting
- SEO optimisation
- Full digital strategy & weekly calls
- Content photography direction
- You own your website code, copy and hosting, subject to payment and third-party licences
- Priority response
SIGNATURE
Full-Service with booking automation and video content.
- Everything in Full-Service
- AI DM & booking automation
- Monthly branded video reels
- Managed Meta & Google ads at scale
- Top-priority response
- Quarterly strategy intensive
- New interactive tools as available
All prices in AUD. Advertising spend is separate. Your quote confirms scope, content responsibilities and any additional costs. Retainers require 30 days of written cancellation notice.
HISTORICAL CASE STUDY · APRIL 2026
MY PLACE HAIR & BEAUTY · ROCKHAMPTON
104
Reported conversations
$6.19
Reported cost per conversation (AUD)
April 2026
Historical reporting period
The My Place Hair & Beauty case study describes website and advertising work for a Rockhampton salon. Its April 2026 figures are historical, with messaging conversations reported separately from bookings. The original campaign export is not included. Read the linked case study for the reporting limits and delivered work.
Read the full case study →WHY ROCKHAMPTON BUSINESSES PICK US
FAIR. LOCAL. STRAIGHT-TALKING.
PUBLIC PRICING
Some agencies want you to book a call before they'll tell you the price. I publish mine. If it doesn't fit, no phone call required.
NO LOCK-IN
Month-to-month with 30 days' notice. We earn your business every month or you walk. No 12-month contracts, no exit fees.
ACTUALLY LOCAL
Based in Rockhampton. Not a Brisbane shopfront. I know Rocky's suburbs and what plays differently in Yeppoon and Gladstone.
ADS-FIRST FOCUS
I don't try to do everything. Meta and Google ads are my main focus, and the other services feed into them.
QUESTIONS
FAQs.
How much does cafe marketing cost in Rockhampton?
Monthly packages start from A$599 for Growth, A$1,299 for Full-Service and A$1,999 for Signature. Growth includes social media and light ad management; Full-Service includes fully managed Meta and Google Ads, a website and SEO. Advertising spend is separate. Your quote confirms the scope and any additional costs. Retainers are month-to-month with 30 days of written cancellation notice.
Do you take the photos yourself or do I have to supply them?
Photography and content responsibilities are agreed in your quote. Full-Service includes photography direction. Michael can work with approved existing images or discuss arranging new photography; a monthly on-site shoot is not automatically included.
How quickly will I see more bums on seats?
Timing depends on the offer, budget, campaign and how enquiries are handled. We agree tracking before launch, report enquiries separately from confirmed bookings and review results with you. We distinguish website enquiries, bookings and in-store visits, because a click alone does not prove a visit.
Can you help with events, trivia nights, live music, brunch specials?
Yes. We can plan content and campaigns around an event, its audience, capacity and booking process. Your quote confirms the campaign work, timing and separate advertising budget.
Do you require a contract or can I cancel?
Marketing retainers are month-to-month with 30 days of written cancellation notice under the published terms. One-off website projects have their own scope and payment terms.
Do you work with cafes outside central Rocky?
Yes, Yeppoon and the Capricorn Coast in person, plus Gladstone, Emerald and Mackay remotely. The Capricorn Coast is a particularly good fit because of the holiday-tourist traffic component.
MAKE THE TABLES FILL THEMSELVES.
Free 15-minute call. We'll look at your current cafe marketing and tell you honestly whether ads + better content will pay for themselves, or whether something else needs fixing first.