AD CAMPAIGN MANAGEMENT IN ROCKHAMPTON
Meta and Google ads that actually turn a profit — not just spend your budget.
THE PROBLEM
WHAT MOST ROCKHAMPTON BUSINESSES ARE DEALING WITH.
Boosting posts does not work. Hiring a Sydney agency to run ads at 15% of spend does not work either. Most Rockhampton small businesses have either spent $500 on a boosted post and seen nothing, or have been quoted a setup fee that equals a full month of their budget. There is a gap between those extremes — and that gap is where the real ROI lives.
WHY IT MATTERS
WHY FIXING THIS MOVES THE NUMBERS.
- 01Organic reach on Meta is under 2% — if you want scale, ads are no longer optional.
- 02Properly targeted local ads reach the exact 10km radius where your customers actually live.
- 03A bad campaign wastes money daily. A good one compounds — every lead gets cheaper over time.
- 04Tracking and pixels built right means you know exactly which ad brought which customer.
- 05Every week of untracked boosting is a week you are flying blind.
WHAT YOU GET
WHAT'S INCLUDED.
HOW IT WORKS
THE PROCESS.
ACCOUNT AUDIT
If you have been running ads already, I pull the account apart and show you exactly where money has been leaking.
STRATEGY & CREATIVE
We lock in the offer, the audience, the creative angle and the budget. I build ad creative you will actually be proud to show customers.
LAUNCH
Campaigns go live with tight targeting, full tracking and conservative budgets to find the winners first.
OPTIMISE WEEKLY
I watch the numbers and shift budget toward the ads that are working, kill the ones that are not and test new variations every week.
SCALE OR REBUILD
Once a winning combo is proven, we scale spend carefully. If the numbers stop working, we rebuild without burning your credit card.
GROWTH TIER
FROM $599/MO
Month-to-month, no lock-in contracts. See the full pricing breakdown and compare tiers on the main pricing section.
WHY WORK WITH ME
WHAT MAKES THIS DIFFERENT.
- You keep your ad account. Always. I just get access — you own the data forever
- No percentage-of-spend pricing — flat monthly fee, no surprise bills when you scale
- Local Rockhampton targeting dialled in by someone who actually lives here
- Weekly optimisation, not set-and-forget
- I will tell you to pause a campaign if the numbers do not justify it
FURTHER READING
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FREQUENTLY ASKED
QUESTIONS I GET ASKED.
How much should I spend on ads?
Honestly, the minimum for Meta is around $15 to $25 a day to let the algorithm learn. Google local ads can start lower. My management fee sits on top of that — and if your ad spend is too low to make ads worthwhile, I will tell you before I take your money.
Do you charge a percentage of ad spend?
No. It is a flat monthly fee. If you scale from $500 to $5,000 a month in ad spend, my fee does not change. You get all the upside of scaling.
Will I see results straight away?
First week is usually algorithm learning. Real data comes in week two onwards. By month two I will know exactly which ads are profitable and we start scaling. Anyone promising instant ROAS is either lying or lucky.
Who owns the ad account?
You do. I get admin access to run the campaigns, but the Business Manager, the pixels, the audiences and the historical data all belong to your business. If we part ways, everything stays with you.
Can you do both Facebook and Google ads?
Yes. Most Rockhampton businesses benefit from Google for high-intent searchers and Meta for building awareness and retargeting. I will recommend the split that makes sense for your offer.
What is a realistic cost per lead for a Rockhampton business?
It varies wildly by industry — a tradie might see $15–$40 per lead while a high-ticket service like solar or cosmetic work could be $80–$200. Michael Evans Media tracks cost per lead from day one and benchmarks it against your margin, not some agency vanity metric.
Does Michael Evans Media set up Google Local Services Ads?
Yes — the "Google Guaranteed" badge at the top of local search is one of the highest-intent placements for Rocky tradies, locksmiths and home-services businesses. I handle the verification, the profile setup and the weekly optimisation.
Can you fix an ad account another agency has made a mess of?
Absolutely — that is one of the most common jobs Michael Evans Media picks up. I run a free audit first, show you exactly where spend is leaking, and then either restructure the existing account or rebuild it properly. You keep the account either way.
How is paid ad management different from just boosting a post?
Boosting shows your post to more people inside Meta's cheapest inventory with no tracking and no real targeting. Proper Meta ad management uses Ads Manager with custom audiences, pixel tracking, A/B-tested creative and conversion goals — which is why the same budget can easily perform 3–5x better.
READY TO GET STARTED?
LET'S TALK AD CAMPAIGN MANAGEMENT.
Free 30-minute strategy call. I only take on a handful of new clients a month so I can do the work properly — get in quick if you want a spot.
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