GOOGLE ADS MANAGEMENT IN ROCKHAMPTON
Google Ads management for Rockhampton businesses, including older accounts still called AdWords. I set up and run Search campaigns, track calls and form enquiries, and add Meta ads alongside them when they suit your offer.
The My Place Hair & Beauty case study documents a Rockhampton salon’s website and Meta advertising work, with the reporting periods explained alongside its historical results.
FROM REAL WORK
GOOGLE ADS THAT REPORT ENQUIRIES, NOT CLICKS.
When I rebuilt the website for Call Campo, an exterior cleaning business in Gladstone, every quote request and phone call was set up as a tracked conversion for Google Ads. The campaign gets judged on enquiries, not clicks or impressions.
The quote form also creates the job straight in Joel’s ServiceM8 queue with the photos attached, so a lead from an ad doesn’t sit in an inbox waiting to be retyped.
THE PROBLEM
WHAT MANY ROCKHAMPTON BUSINESSES ARE DEALING WITH.
If your Google Ads are spending without useful enquiries, the cause is usually one of three things: the ads show for searches you don't want, the page people land on makes it hard to enquire, or nobody can tell a real lead from a click. Rockhampton adds one more. Plenty of local services only get a handful of searches a day, so the budget has to match what people actually search for. I check those basics before recommending any spend.
WHY IT MATTERS
WHY FIXING THIS MATTERS.
- 01Search ads reach people who are already looking for your service, which is a different job from showing up in someone's social feed.
- 02Local targeting can focus a campaign on the service areas a business can actually support.
- 03Search-term reviews show which searches triggered your ads, so irrelevant ones can be excluded and the budget goes to the jobs you want.
- 04Campaign costs and enquiry quality change over time. We review both before recommending changes to your budget.
- 05Tracking connects campaign activity with calls and form enquiries. I explain what can be measured and where attribution has limits.
WHAT YOU GET
WHAT'S INCLUDED.
HOW IT WORKS
THE PROCESS.
ACCOUNT REVIEW
If you have run Google Ads before, I go through the account and show you where the spend has gone and what I would change. If you haven't, I check how many people search for your services locally.
PLAN & BUILD
We agree the services, areas, keywords and budget. I write the ads, add the call and sitelink assets and set up call and form tracking before anything goes live.
LAUNCH
Campaigns go live once Google approves the ads, with tight targeting and a conservative budget while we learn which searches bring enquiries.
OPTIMISE WEEKLY
I read the search terms every week, exclude the irrelevant ones and move budget towards the keywords and ads that bring real enquiries.
SCALE, REBUILD OR PAUSE
If a campaign is bringing in enquiries at a cost that works for you, we can raise the budget carefully. If it isn't, we rebuild it or pause it.
ADS-ONLY MANAGEMENT
FROM $599/MO
Monthly marketing support. Compare the published plans, with 30 days’ written cancellation notice under the terms. Advertising spend and any additional costs are agreed separately.
WHY WORK WITH ME
WHAT MAKES THIS DIFFERENT.
- You keep your Google Ads account and its billing. I get access to manage it, and the data stays with your business
- No percentage-of-spend pricing: flat monthly fee, no surprise bills when you scale
- Local targeting set up by someone based in Rockhampton, who knows where local customers actually come from
- Weekly search-term reviews, not set-and-forget
- I will tell you to pause a campaign if the numbers do not justify it
FURTHER READING
RELATED FROM THE BLOG.
Google Business Profile vs Website: Which Should You Build First?
Every month you spend agonising over 'website or Facebook page' is a month of searches ending with your competitors' phone numbers, not yours. Here is the order I tell new Rockhampton businesses to build things in, so you are visible in 30 minutes instead of 3 months.
Social Media Management in Rockhampton: What to Actually Expect
If you are paying $600 a month for 'social media management' and your phone is not ringing any more than it was a year ago, that is not a marketing expense. That is a leak. Here is what real social media management looks like, what it should cost in Rockhampton, and how to stop paying for the wrong thing.
FREQUENTLY ASKED
QUESTIONS I GET ASKED.
How much does Google Ads management cost in Rockhampton?
Ads-only management is A$599 a month and can cover Google Ads, Meta ads or both. Your ad spend is paid directly to Google (and Meta, if used) and is not included in the fee. Michael Evans Media is not registered for GST, so no GST is added. Full-Service from A$1,299 a month bundles managed ads with content and a website.
Is Google AdWords the same as Google Ads?
Yes. Google renamed AdWords to Google Ads in 2018, so an old AdWords account is now a Google Ads account. I can review an existing account or set up Search campaigns for a Rockhampton business. The work includes search terms, negative keywords, service-area targeting, ad copy and enquiry tracking. You keep ownership of the account, and the advertising budget is separate from the management fee.
How much should I spend on Google Ads?
There is no fixed minimum. In Rockhampton, many services only get a small number of searches each day, so the budget is set from how often people search for your service and what a click costs. I check the search volume before you commit, and I will tell you if it is too low to be worth paying for.
Do you charge a percentage of ad spend?
No. It is a flat monthly fee. If you scale from $500 to $5,000 a month in ad spend, my fee does not change.
Will I see results straight away?
Campaigns can start reaching people once Google approves the ads, but useful performance data takes time. We assess genuine enquiries, enquiry quality and cost against your budget. Low-volume local campaigns may take longer to judge, and results are not guaranteed.
Who owns the ad account?
You do. The Google Ads account, its billing and its conversion data stay in your business's name, and I get access to run the campaigns. If you run Meta ads too, the same applies to your Meta business account. If we part ways, everything stays with you.
Can you do both Facebook and Google ads?
Yes. Google Ads reach people already searching for your service in Rockhampton. Meta ads build awareness and retarget people who have already visited. I will recommend the channel and budget split that fits your offer and capacity.
What is a realistic cost per lead for a Rockhampton business?
Costs depend on the service, competition, offer and what counts as a qualified enquiry. We agree a budget before launch and assess actual enquiry quality and cost against the value of the job. No cost per lead is guaranteed.
What does Google Ads management include?
Google Ads management covers the account audit or build, high-intent search terms, negative keywords, local targeting, ad copy, conversion tracking and weekly search-term optimisation. The management fee is separate from the media budget paid to Google, and no cost per lead is guaranteed.
What do you need from me before Google Ads can run?
I need a clear service area, the jobs you want more of, the offer or reason to enquire, access to the existing account if there is one, and a usable landing page or contact path. I will flag gaps before sending paid traffic to it.
Can you fix an ad account another agency has made a mess of?
Yes. I review the account first, show you where the spend is going, and then either restructure the existing account or rebuild it. You keep the account either way.
READY TO GET STARTED?
LET'S TALK GOOGLE ADS MANAGEMENT.
Free 30-minute strategy call. I'm a one-person business, so I take on a limited number of new clients at a time to do the work properly.
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