LEAD GENERATION IN ROCKHAMPTON
A complete system that turns strangers into booked enquiries — not just traffic that bounces.
THE PROBLEM
WHAT MOST ROCKHAMPTON BUSINESSES ARE DEALING WITH.
Most Rockhampton businesses do not have a traffic problem — they have a conversion-and-follow-up problem. You might be getting clicks from Google or Facebook, but they land on a slow homepage, can not find a clear next step, and leave. Or the enquiries do come in and then sit in an inbox for two days until the customer has already booked someone else. Lead generation is not one tactic — it is the whole chain from click to booked job working together. Break one link and the whole thing leaks.
WHY IT MATTERS
WHY FIXING THIS MOVES THE NUMBERS.
- 01A lead that waits 24 hours to hear back is usually already gone — speed of follow-up beats almost everything else.
- 02Sending ad traffic to your homepage instead of a focused landing page can halve your conversion rate.
- 03Every untracked enquiry is a lead you can not attribute, repeat or improve on.
- 04One predictable lead system beats five random tactics you can not measure.
- 05For most Rocky service businesses, a steady 10–20 qualified enquiries a month changes everything.
WHAT YOU GET
WHAT'S INCLUDED.
HOW IT WORKS
THE PROCESS.
MAP THE FUNNEL
We work out where your leads should come from, what a good lead is worth to you, and where the current process is leaking enquiries.
BUILD THE SYSTEM
I build the campaign, the landing page and the tracking as one connected system — not three disconnected pieces — so a click can actually become a booked job.
WIRE UP FOLLOW-UP
Every enquiry triggers an instant email and SMS to you, plus ready-to-send follow-up templates so no lead goes cold sitting in an inbox.
LAUNCH & MEASURE
We go live with conservative budgets and full tracking, so within a couple of weeks we know your real cost per lead — not a guess.
LOWER THE COST PER LEAD
Each month I tighten the targeting, copy and landing page so the same budget brings in more enquiries, or the same enquiries cost less.
GROWTH TIER
FROM $599/MO
Month-to-month, no lock-in contracts. See the full pricing breakdown and compare tiers on the main pricing section.
WHY WORK WITH ME
WHAT MAKES THIS DIFFERENT.
- I build the whole chain — ads, page, tracking and follow-up — not just the bit that is easy to bill for
- Flat monthly fee, never a percentage of your ad spend
- Cost per lead is benchmarked against your margin, not an agency vanity metric
- You own every account, page, lead and bit of data — always
- If lead gen is not the right move for your business yet, I will tell you before taking your money
FURTHER READING
RELATED FROM THE BLOG.
Cost Per Lead Benchmarks for Queensland Service Businesses (2026)
Every Queensland service-business owner asks the same question once they start running ads: what's a 'good' cost per lead? Here's the real answer — by industry, by channel, by stage of business — drawn from accounts we actually manage. No vanity numbers.
What Should a Rockhampton Tradie Spend on Google Ads? (2026)
Most Rocky tradies either spend too little on Google Ads (and conclude it doesn't work) or get talked into spending too much (and conclude it doesn't work). Here's the real number — by trade, by job size, by stage of business — based on accounts I actually manage.
FREQUENTLY ASKED
QUESTIONS I GET ASKED.
What counts as a 'lead' exactly?
A real enquiry from someone who could actually become a customer — a form submission, a phone call, a booking request. Not a like, a follow or a website visit. I track leads to their source so you know which channel is producing real enquiries, not just traffic.
How many leads will I get?
It depends on your industry, your budget and what a customer is worth to you, so anyone quoting you a guaranteed number before understanding your business is guessing. What I can promise is a system that is tracked from day one, so within a few weeks you will know your real cost per lead and we can scale from there.
How is this different from your ad management service?
Ad management is the engine — running and optimising the campaigns. Lead generation is the whole vehicle — the ads PLUS the landing page, the tracking and the follow-up process that turns a click into a booked job. If you just need someone to run ads to an existing good funnel, ad management is the fit. If the whole pipeline needs building, that is lead gen.
Do I need a separate landing page — can't you just send ads to my website?
You can, but it usually costs you. Homepages are built to do ten jobs; a landing page does one — get the enquiry. For most Rockhampton businesses a focused landing page converts noticeably better than the homepage, which means a lower cost per lead for the same spend.
What is a realistic cost per lead in Rockhampton?
It varies a lot by industry — a tradie might see $15–$40 per lead while a high-ticket service like solar or cosmetic work could be $80–$200. I track cost per lead from day one and benchmark it against what a customer is actually worth to you, not some generic number.
Can you work with the leads I already get from word of mouth?
Yes — often the fastest win is not more leads, it is stopping the ones you already get from leaking. I will look at how enquiries currently reach you and how fast they are followed up before we spend a dollar on ads.
READY TO GET STARTED?
LET'S TALK LEAD GENERATION.
Free 30-minute strategy call. I only take on a handful of new clients a month so I can do the work properly — get in quick if you want a spot.
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