CONTENT CREATION IN ROCKHAMPTON
Reels, photos and captions that stop the scroll and sound like you.
FROM REAL WORK
GENUINE JOBS, NOT STOCK PHOTOS.
Every before-and-after on the Call Campo site is a real job around Gladstone, shown as side-by-side panels. No stock photos and no AI-generated roofs. The Doletin Mechanical site in Berserker uses photos from the workshop to show the work and the setting behind the business.
That’s the standard for content I make: your jobs, your people and your premises, written for the platform it’s going on.
THE PROBLEM
WHAT MANY ROCKHAMPTON BUSINESSES ARE DEALING WITH.
Your phone takes decent photos, but the content that actually moves the needle (reels with proper hooks, captions that get saves, photos that look like a brand instead of a camera roll) takes time you do not have. Plenty of small business owners know they should be posting reels. Many are not, because it is the job that quietly slips every week.
WHY IT MATTERS
WHY FIXING THIS MATTERS.
- 01Short-form video is one of the few places a small business can still get organic reach.
- 02Strong visuals are the difference between looking like a real brand and looking like a side hustle.
- 03Good captions drive saves and shares, which is what the algorithm actually rewards.
- 04Content built around your customers' problems gets used for months, not just a 24-hour story.
- 05Consistent branded content makes you look more established than a feed of random phone snaps.
WHAT YOU GET
WHAT'S INCLUDED.
HOW IT WORKS
THE PROCESS.
BRAND DIVE
We lock in your voice, visual style and the three or four content pillars that will do most of the heavy lifting.
MONTHLY PLAN
I build out a content calendar a month at a time, mapped to your offers, events and seasons.
PRODUCTION
Reels, graphics, photos and captions produced in a monthly batch. Shot locally in Rockhampton or directed remotely.
REVIEW & APPROVE
You see everything before it goes live. Tweaks, swaps and kills are free. I would rather you love it than tolerate it.
PUBLISH & REPURPOSE
Content gets scheduled and repurposed across formats so every asset earns its keep more than once.
GROWTH TIER
FROM $599/MO
Monthly marketing support. Compare the published plans, with 30 days’ written cancellation notice under the terms. Advertising spend and any additional costs are agreed separately.
WHY WORK WITH ME
WHAT MAKES THIS DIFFERENT.
- Local shoots in Rockhampton, Yeppoon and across CQ, no fly-in agency rates
- Content built for the algorithm today, not what worked in 2022
- Everything shot and edited to your brand, not stock footage with your logo slapped on
- You own every raw file and final asset
- I will tell you when a trend is not worth chasing
FURTHER READING
RELATED FROM THE BLOG.
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FREQUENTLY ASKED
QUESTIONS I GET ASKED.
Do you shoot the content or do I?
Both options exist. I can come and shoot locally in Rockhampton, or I can direct you remotely with shot lists, prompts and examples so you shoot it yourself on your phone. A mix works well: I shoot the hero assets, you capture the day-to-day.
How many reels do I get per month?
Signature includes monthly branded video reels. We agree the format, quantity, filming and editing responsibilities in your quote. Additional video work can be scoped separately.
What if I hate being on camera?
Fair. Plenty of content performs with no face on camera: product shots, behind the scenes, voiceover reels, before-and-afters. I will build a plan around what you are comfortable with and slowly push the edges if you want to.
Do you edit the videos?
Yes. Captions, music, cuts, transitions: all done for you and delivered ready to post. You never touch CapCut unless you want to.
Who owns the content?
You do. Every raw file, every edited export, every graphic: yours forever. No watermark trap, no portfolio licensing nonsense.
How much does a full-day content shoot in Rockhampton cost?
A stand-alone shoot day is quoted on scope. The Brand Photography Day starts from $799 and gets you social content, website photos and ad creative in one batch, which is often cheaper per asset than drip-feeding a photographer every few weeks.
Can Michael Evans Media just do Reels without full social management?
Yes. You can book content creation as a stand-alone service: I shoot and edit the videos, hand them to you ready to post, and you run your own page. If posting consistently turns out to be the hard part, you can roll it into a full retainer later.
What gear and editing software do you use?
Professional-grade camera, lighting and audio gear, and standard editing tools. The output is built to look professional without looking sterile. You still sound like a Rocky business, not a Sydney ad agency.
Do I need a script for video content?
No. Michael Evans Media handles scripting, prompts and on-the-day coaching. If you hate scripts, I will work with bullet points or just ask you questions and cut it together. Unscripted, conversational video often performs well.
READY TO GET STARTED?
LET'S TALK CONTENT CREATION.
Free 30-minute strategy call. I'm a one-person business, so I take on a limited number of new clients at a time to do the work properly.
OTHER SERVICES
MORE WAYS I CAN HELP.
SOCIAL MEDIA MANAGEMENT
Show up consistently. Sound like you. Stop winging it.
WEBSITE DESIGN & BUILD
Fast, mobile-first websites built to bring in leads, not just sit there looking pretty.
GOOGLE ADS MANAGEMENT
Google Ads management for Rockhampton businesses, including older accounts still called AdWords. I set up and run Search campaigns, track calls and form enquiries, and add Meta ads alongside them when they suit your offer.