EMAIL MARKETING IN ROCKHAMPTON
A list you own. Campaigns that actually sell. Revenue that does not depend on the algorithm.
Looking for paid Google search campaigns? See Google Ads (AdWords) management in Rockhampton for campaign setup, search terms and enquiry tracking.
This service covers email lists, newsletters and automated email follow-up. If you need a broader marketing plan, explore Michael Evans Media’s marketing and website services in Rockhampton.
THE PROBLEM
WHAT MANY ROCKHAMPTON BUSINESSES ARE DEALING WITH.
Plenty of Rockhampton business owners are at the mercy of the Facebook and Instagram algorithm. One platform update can hit their reach overnight. Meanwhile, the businesses that built an email list during those same years still have a direct line to their customers that nobody can take away. Email is often cited as one of the best-returning digital channels, and a lot of small businesses are not using it at all.
WHY IT MATTERS
WHY FIXING THIS MATTERS.
- 01You own your email list. Instagram can suspend your account tomorrow. Nobody takes your list.
- 02Email tends to drive more sales per subscriber than social. People check email to buy, they check social to scroll.
- 03Automation sequences work around the clock (welcome series, abandoned cart, re-engagement) without you touching anything.
- 04A list of people who opted in to hear from you can be worth more than a much bigger social following.
- 05Email is often one of the best-returning channels for a small business, because you are talking to people who already know you.
WHAT YOU GET
WHAT'S INCLUDED.
HOW IT WORKS
THE PROCESS.
AUDIT & STRATEGY
If you have an existing list, I audit it: deliverability, list health, what is currently sending. If you are starting fresh, we build the strategy for list growth first.
PLATFORM SETUP
Account set up, domain authentication, sign-up forms embedded on your website and linked from your socials.
AUTOMATION BUILD
Welcome series, abandoned cart (if e-commerce), and any other key automations built, written and tested before going live.
FIRST CAMPAIGN
First newsletter written and sent. I track open rates, click rates and replies to refine tone and offer before month two.
MONTHLY CADENCE
One monthly newsletter as standard, plus automation optimisation. You can add extra campaigns (promotions, launches) on top.
MONTHLY ADD-ON
FROM $299/MO
Monthly marketing support. Compare the published plans, with 30 days’ written cancellation notice under the terms. Advertising spend and any additional costs are agreed separately.
WHY WORK WITH ME
WHAT MAKES THIS DIFFERENT.
- I write the emails in your voice, not generic agency copy that sounds like a press release
- Klaviyo for e-commerce, Mailchimp for service businesses: right tool for the job
- Deliverability setup done properly so your emails actually reach the inbox
- Revenue tracking wired in: you know exactly how much the email channel is making
- Your list, your platform account. I never hold your data hostage
FURTHER READING
RELATED FROM THE BLOG.
FREQUENTLY ASKED
QUESTIONS I GET ASKED.
Do I need an email list already?
No. Michael Evans Media builds the list from scratch: sign-up forms on your website, lead magnets on social, and a list-growth strategy as part of the setup. You can also import any existing contacts (old customer database, enquiry list) as a starting point.
Klaviyo or Mailchimp: which one?
Klaviyo is purpose-built for e-commerce. It integrates directly with Shopify and WooCommerce, tracks revenue per email and has better automation. Mailchimp is simpler and cheaper for service businesses with no online store. I will recommend the right one on the scoping call.
How often should I be emailing my list?
For most Rockhampton small businesses, once a month is the minimum. Once a fortnight is better. More than weekly is usually too much unless you are running a high-frequency e-commerce business. The standard plan includes one monthly newsletter. We can add more campaigns for product launches, sales or seasonal events.
What is the abandoned cart sequence and do I need it?
If you have an online store, yes, absolutely. Abandoned cart emails go to shoppers who added to cart but did not buy. A short sequence sent over the first 24 hours can win back a share of those lost sales. No result is guaranteed, but it is usually the first automation worth building.
What open rates should I expect?
It varies a lot by list, industry and how the list was built, so I will not promise a number. Welcome emails usually open better than regular newsletters. I track every send and will tell you honestly if a list is underperforming and why.
Can you fix an existing email list that has poor deliverability?
Yes. Deliverability issues (emails landing in spam, low open rates, high bounce rates) are usually fixable. I run a deliverability audit, clean the list, fix the domain authentication records and rebuild sending reputation over a few weeks. Results vary, but deliverability problems are usually fixable.
Do you write the emails or do I?
I write them. You see every email before it sends. You can edit, tweak or reject anything. Usually it is a minor tweak and you get on with your day. If you want to write your own and just have me set up the platform and automations, I can do that too.
READY TO GET STARTED?
LET'S TALK EMAIL MARKETING.
Free 30-minute strategy call. I'm a one-person business, so I take on a limited number of new clients at a time to do the work properly.
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