EARLIER CAREER WORK · PRIOR ROLE
RUNNING SOCIAL FOR ULURU CAMEL TOURS.
Before founding Michael Evans Media, Michael was the Social Media Manager for Uluru Camel Tours, a Northern Territory tourism operator running camel rides at sunrise and sunset on the doorstep of Uluru. This page describes that role, not an MEM client engagement.
ROLE SNAPSHOT
ULURU CAMEL TOURS
Tourism operator running camel rides at sunrise and sunset on the doorstep of Uluru.
- Industry
- Tourism / Experiences
- Location
- Yulara, NT
- Role
- Social Media Manager
- Engagement
- Prior role, before MEM
- Channels
- Instagram, Google Business Profile
- Focus
- Content and booking pathways
THE BRIEF
GREAT EXPERIENCE. QUIET CHANNELS.
The easy part was sorted: an extraordinary experience in one of the most photographed locations on earth. People who took the tour loved it. The job was getting people TO the tour.
The Instagram feed had beautiful sunsets but no clear path to booking, and tourists planning a trip to the Red Centre often locked in their itinerary before they ever found the brand.
The role: run the social channels so that the people already dreaming about Uluru could find the camels, and know exactly how to book.
THE WORK
WHAT THE ROLE INVOLVED.
01
CONTENT MAPPED TO HOW TOURISTS PLAN
Sunset rides, family-friendly experiences, photo opportunities, accessibility. Content was built around the things tourists actually look for when planning an Uluru trip, not generic "come ride a camel" posts.
02
EVERY POST HAD SOMEWHERE TO GO
Captions, stories and the Google Business Profile all pointed at the booking page. The aim was simple: no dead ends between seeing the camels and booking the camels.
03
REVIEWS AS AN ASSET
Guests were encouraged to leave a Google review after their tour. Reviews are the cheapest marketing in tourism, and most operators ignore them.
WHAT IT SHAPED
THE PLAYBOOK MEM RUNS TODAY.
This role is where the habits behind Michael Evans Media were formed: build content around what people actually search for, give every post a clear path to a booking, and treat reviews as compounding social proof rather than an afterthought.
No client results are claimed on this page. The verified, documented client work lives in the My Place Hair & Beauty case study.
WANT THE VERIFIED RESULTS?
This page is background. The measured client work is documented in the My Place Hair & Beauty case study, and a free 15-minute call is the fastest way to see if the same approach fits your business.