SOCIAL MEDIA AUDIT IN ROCKHAMPTON
Find out exactly why your socials are not working — and what to do about it.
THE PROBLEM
WHAT MOST ROCKHAMPTON BUSINESSES ARE DEALING WITH.
Most Rockhampton business owners who are posting on social media have no idea if it is actually working. They post something, it gets 12 likes, they do not know if that is good or bad, they post something else, same result. Meanwhile they cannot see what their competitors are doing right, why some posts get traction and others disappear, or why they have 800 followers and zero enquiries. The answer is usually fixable — but first you need to know what you are looking at.
WHY IT MATTERS
WHY FIXING THIS MOVES THE NUMBERS.
- 01Knowing what is broken is worth more than blindly posting and hoping something works.
- 02A paid audit filters out whether your problems are content, strategy, platform, posting time or audience — most businesses are surprised by the answer.
- 03Competitor research shows you exactly what the top-performing Rockhampton businesses in your category are doing that you are not.
- 04A written action list gives you something concrete to work through, whether you do it yourself or hand it to someone.
- 05Most audit findings pay for themselves in the first month of applying them.
WHAT YOU GET
WHAT'S INCLUDED.
HOW IT WORKS
THE PROCESS.
ACCESS
You share read-only access to your Insights (or screenshots if preferred). I do not need passwords — just the data.
PERFORMANCE DEEP DIVE
I pull apart the last 90 days of content — reach, engagement, saves, profile visits, follows gained, best and worst performers.
COMPETITOR REVIEW
Three of your Rockhampton competitors assessed — posting frequency, content types, engagement rates, what is clearly working for them.
REPORT
Written report: what is working, what is not, the 10 priority actions in order of impact. Plain English, no jargon.
WALKTHROUGH CALL
30-minute call to go through the findings. You can ask questions, push back on anything, or get more detail on any recommendation.
STARTER TIER
FROM $199 ONE-OFF
Month-to-month, no lock-in contracts. See the full pricing breakdown and compare tiers on the main pricing section.
WHY WORK WITH ME
WHAT MAKES THIS DIFFERENT.
- Written report you keep — not a verbal summary you forget by Tuesday
- Competitor research specific to your Rockhampton category, not generic benchmarks
- Honest assessment — if the main problem is the product photos, I will say so
- Action list prioritised by impact, not difficulty — you know what to do first
- Paid audit fee credited toward the first month if you sign up for management afterward
FURTHER READING
RELATED FROM THE BLOG.
Social Media Management in Rockhampton: What to Actually Expect
If you are paying $600 a month for 'social media management' and your phone is not ringing any more than it was a year ago, that is not a marketing expense. That is a leak. Here is what real social media management looks like, what it should cost in Rockhampton, and how to stop paying for the wrong thing.
5 Rockhampton Businesses Crushing Instagram (And What You Can Steal)
A dead Instagram feed is not neutral. It quietly tells every new customer that the business is either closed, coasting, or not really there. Here are five things the Rockhampton accounts that are actually winning do differently, and how to steal every one of them this week.
FREQUENTLY ASKED
QUESTIONS I GET ASKED.
Can you audit just Instagram or just Facebook?
Yes. Single-platform audits are priced lower — most clients do both since the issues often overlap, but if you are only active on one, the audit focuses there.
Do I need to give you my login?
No. Read-only Insights access or screenshots of your key metrics is enough. For deeper data I can use Instagram's native Insights export, which you can generate yourself and send over. Your logins stay with you.
Will the report tell me what to post?
It will tell you what type of content is working for your audience and competitors, what content format is underused (usually Reels), and what to prioritise. It is a strategic action list, not a content calendar — if you want a full content strategy, that is the Digital Strategy service.
How is this different from just reading a blog post about social media tips?
Generic tips apply to everyone. This audit is specific to your accounts, your industry, your Rockhampton competitors and your actual performance data. The recommendations come from what is working in your specific market, not what a Sydney agency thinks works in general.
What if my accounts are brand new and have no data?
With less than 90 days of data, the performance analysis is limited. The profile optimisation review, competitor research and platform strategy are still highly valuable. Most new accounts benefit more from the strategy session — book a free call and I will tell you which is right.
READY TO GET STARTED?
LET'S TALK SOCIAL MEDIA AUDIT.
Free 30-minute strategy call. I only take on a handful of new clients a month so I can do the work properly — get in quick if you want a spot.
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