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3 articles on pricing for Rockhampton small businesses.
Every Queensland service-business owner asks the same question once they start running ads: what's a 'good' cost per lead? Here's a rough answer by industry, channel and stage of business, using general planning ranges rather than measured client results. No vanity numbers.
Some Rockhampton agencies do not publish their pricing, and you may have to sit through a discovery call before they quote. So here's a rough breakdown: what the different tiers actually cost in Rocky, what's included at each level, and the contract clauses that quietly cost you twice the headline price.
Many Rocky tradies either spend too little on Google Ads (and conclude it doesn't work) or get talked into spending too much (and conclude it doesn't work). Here's a planning framework by trade, job size and stage of business, using rough estimates you can check against Google's own Keyword Planner.