CATEGORY
3 articles on pricing for Rockhampton small businesses.
Every Queensland service-business owner asks the same question once they start running ads: what's a 'good' cost per lead? Here's the real answer by industry, channel and stage of business, drawn from accounts we actually manage. No vanity numbers.
Most Rockhampton agencies refuse to publish their pricing. You have to sit through a 30-minute discovery call before they'll quote. So here's the honest breakdown: what the different tiers actually cost in Rocky, what's included at each level, and the contract clauses that quietly cost you twice the headline price.
Most Rocky tradies either spend too little on Google Ads (and conclude it doesn't work) or get talked into spending too much (and conclude it doesn't work). Here's the real number by trade, job size and stage of business, based on accounts I actually manage.