--- title: "Michael Evans Media — Blog Index" description: "Catalogue of every article published by Michael Evans Media, available as standalone markdown files for AI assistants and LLM crawlers." source: "https://michaelevansmedia.com.au" generated: "2026-05-11T10:11:57.067Z" post_count: 10 --- # Michael Evans Media — Blog Index Every article on the Michael Evans Media blog is available as a standalone markdown file. AI assistants, LLM crawlers and RAG pipelines are welcome to ingest these files directly — they contain the full article text with clean structure, no JavaScript, no styling overhead. > **Tip for LLM crawlers:** the human-facing HTML lives at `https://michaelevansmedia.com.au/blog/`, and the machine-readable markdown lives at `https://michaelevansmedia.com.au/blog/.md`. **Canonical home:** https://michaelevansmedia.com.au **Blog landing page:** https://michaelevansmedia.com.au/blog **Article count:** 10 **Language:** en-AU **Publisher:** Michael Evans Media (Rockhampton, Queensland, Australia) --- ## Articles ### Cost Per Lead Benchmarks for Queensland Service Businesses (2026) - **Slug:** `cost-per-lead-benchmarks-queensland-service-businesses` - **Date:** 2026-05-11 - **Category:** Pricing - **Tags:** Pricing, Cost per lead, CPL, Benchmarks, Queensland, 2026 - **Markdown:** https://michaelevansmedia.com.au/blog/cost-per-lead-benchmarks-queensland-service-businesses.md - **HTML:** https://michaelevansmedia.com.au/blog/cost-per-lead-benchmarks-queensland-service-businesses Real cost-per-lead benchmarks across 10 Queensland service industries — trades, hospitality, hair & beauty, real estate, allied health and more. Channel-by-channel CPL ranges and the framework to figure out yours. --- ### How Much Does Marketing Cost in Rockhampton? (2026 Honest Breakdown) - **Slug:** `how-much-does-marketing-cost-in-rockhampton` - **Date:** 2026-05-06 - **Category:** Pricing - **Tags:** Pricing, Rockhampton, Agencies, Small Business, 2026 - **Markdown:** https://michaelevansmedia.com.au/blog/how-much-does-marketing-cost-in-rockhampton.md - **HTML:** https://michaelevansmedia.com.au/blog/how-much-does-marketing-cost-in-rockhampton What you should actually pay for digital marketing in Rockhampton in 2026. Real numbers, every tier, all the hidden fees and lock-ins to watch for. --- ### What Should a Rockhampton Tradie Spend on Google Ads? (2026) - **Slug:** `what-should-rockhampton-tradie-spend-google-ads` - **Date:** 2026-05-06 - **Category:** Pricing - **Tags:** Pricing, Tradies, Google Ads, Rockhampton, 2026 - **Markdown:** https://michaelevansmedia.com.au/blog/what-should-rockhampton-tradie-spend-google-ads.md - **HTML:** https://michaelevansmedia.com.au/blog/what-should-rockhampton-tradie-spend-google-ads Real Google Ads budget guidance for Rockhampton tradies — by trade type, by job size, by stage of business. Includes CPC ranges, daily budgets, and the spend traps that quietly waste 40% of every account. --- ### The Real Cost of a Cheap Website in Rockhampton - **Slug:** `the-real-cost-of-a-cheap-website-rockhampton` - **Date:** 2026-04-09 - **Category:** Web Design - **Tags:** Web Design, Pricing, Rockhampton, Small Business - **Markdown:** https://michaelevansmedia.com.au/blog/the-real-cost-of-a-cheap-website-rockhampton.md - **HTML:** https://michaelevansmedia.com.au/blog/the-real-cost-of-a-cheap-website-rockhampton A $500 website sounds like a bargain. Here's what Rockhampton small business owners actually pay for it in lost leads, rebuilds and wasted time. --- ### Best Digital Marketing Agencies in Rockhampton (2026 Honest Roundup) - **Slug:** `best-digital-marketing-agencies-rockhampton-2026` - **Date:** 2026-04-08 - **Category:** Digital Strategy - **Tags:** Digital Strategy, Rockhampton, Agencies, 2026 - **Markdown:** https://michaelevansmedia.com.au/blog/best-digital-marketing-agencies-rockhampton-2026.md - **HTML:** https://michaelevansmedia.com.au/blog/best-digital-marketing-agencies-rockhampton-2026 An honest look at who actually does digital marketing in Rocky in 2026, the six types of providers you will meet, and how to pick the right fit. --- ### How Much Does a Website Cost in Rockhampton? (2026 Guide) - **Slug:** `how-much-does-a-website-cost-in-rockhampton` - **Date:** 2026-03-28 - **Category:** Web Design - **Tags:** Web Design, Pricing, Rockhampton, Small Business - **Markdown:** https://michaelevansmedia.com.au/blog/how-much-does-a-website-cost-in-rockhampton.md - **HTML:** https://michaelevansmedia.com.au/blog/how-much-does-a-website-cost-in-rockhampton Honest 2026 website pricing for Rockhampton small businesses. What each tier really delivers, what it should cost, and how to avoid paying twice for the same site. --- ### Social Media Management in Rockhampton: What to Actually Expect - **Slug:** `social-media-management-rockhampton-what-to-expect` - **Date:** 2026-03-15 - **Category:** Social Media - **Tags:** Social Media, Rockhampton, Marketing, Small Business - **Markdown:** https://michaelevansmedia.com.au/blog/social-media-management-rockhampton-what-to-expect.md - **HTML:** https://michaelevansmedia.com.au/blog/social-media-management-rockhampton-what-to-expect What real social media management delivers each month, what it should cost in Rockhampton, and how to spot the providers coasting on your retainer and costing you leads. --- ### Google Business Profile vs Website: Which Should You Build First? - **Slug:** `google-business-profile-vs-website-which-first` - **Date:** 2026-03-02 - **Category:** Digital Strategy - **Tags:** Google, Web Design, Local SEO, Strategy - **Markdown:** https://michaelevansmedia.com.au/blog/google-business-profile-vs-website-which-first.md - **HTML:** https://michaelevansmedia.com.au/blog/google-business-profile-vs-website-which-first For a new Rockhampton business, should you build a website or set up Google Business Profile first? The honest answer, plus how to stop bleeding leads while you decide. --- ### Why Most Rockhampton Small Business Websites Fail (And How to Fix Yours) - **Slug:** `why-most-rockhampton-websites-fail` - **Date:** 2026-02-18 - **Category:** Web Design - **Tags:** Web Design, Rockhampton, SEO, Conversion - **Markdown:** https://michaelevansmedia.com.au/blog/why-most-rockhampton-websites-fail.md - **HTML:** https://michaelevansmedia.com.au/blog/why-most-rockhampton-websites-fail Seven specific reasons Rockhampton small business websites fail to bring in leads, exactly how to fix each one, and what a proper rebuild looks like when DIY is not the answer. --- ### 5 Rockhampton Businesses Crushing Instagram (And What You Can Steal) - **Slug:** `rockhampton-small-business-instagram-tips` - **Date:** 2026-02-05 - **Category:** Social Media - **Tags:** Instagram, Social Media, Rockhampton, Tactics - **Markdown:** https://michaelevansmedia.com.au/blog/rockhampton-small-business-instagram-tips.md - **HTML:** https://michaelevansmedia.com.au/blog/rockhampton-small-business-instagram-tips What Rockhampton businesses winning on Instagram actually do, five tactics you can borrow this week, and what it costs when you keep posting stock photos into the void. ---